Case Study: Royal Sun Alliance
Royal Sun Alliance wanted to hold a series of internal communications programmes, called Team Talk, to all their staff nationally in a three-week period. This consisted of 9,000 staff situated across the country.
With two, sometimes three, shows running everyday access and location were vital. As Showcase are located in 19 locations across the country they provided an ideal venue for the Team Talk programme. The excellent access was a really benefit for both production teams and the audience.
It was important to Royal Sun Alliance that they communicated the same message to all their audiences. Showcase venues facilitated this continuity – everyone who attended a show went to one in a similar venue with similar seating, lighting and atmosphere.
The unique venue, along with professional staff who are experienced at putting shows together, allowed Royal Sun Alliance to create a series of events that couldn’t have been created anywhere else.
